All briefs

Brief 1:
Editorial illustration- Pick 1 article a month from the newyorker.com from the week prior and illustrate it within 24 hours. I can either make 1 more detailed illustration or 3 spot illustrations. I need to make each illustration different in format to the previous. Audience: readers of that article.

I want to create some editorial illustrations within 24 hours every month that are informed by The New Yorker (i chose this because i’d really love to do work for them one day) because I am really interested in editorial illustration and want to explore it more. This will improve my creative thinking skills and push me to work to a short time frame and as a result I will have some sort of experience with editorial illustration and work for my portfolio.

Product:
Editorial Illustration

Tone of voice:
Suited to the article that I pick

Audience:
Readers of the New Yorker

Context:
Designed for the New Yorker magazine and the New Yorker online

Mandatory Requirements:
Tone of voice must be suited to the article
Design must not take over 24 hours to complete

Deliverables:
Various editorial illustration produced every week from here up until the deadline

Brief 2:
Penguin Book Covers
Re design the book covers for the Penguin design award. Select 2 covers, design them and submit them.

"Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon."

The winning design will need to:

• have an imaginative concept and original interpretation of the brief 
• be competently executed with strong use of typography 
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops

Copyright must be cleared for all images used in your cover design

Product:
Book cover

Tone of voice:
Suited to the book

Audience:
Must appeal to contemporary readership

Context:
Bookshops, online marketplace

Mandatory Requirements:
Clear of any copyright infringed material

Deliverables:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template 
(B format, 198mm high x 129mm wide, spine width 10mm).

Brief 3:

Big Brief- Illustrated Guide to The Tropical Rainforest (book)

I will illustrate 4 Sections in the book- Forest floor, understory layer, canopy layer and emergent layer. More than 1,200 new species have been identified in the amazon rainforest between 1999 and 2009 and around 40% to 75% of all biotic species are indigenous to the rainforests- people need to know more about these new species and the vast array of life in the tropical rainforest. The book will be at least 24 Pages. It will even be open to further development of posters, activity pack, selected screenprints, wallpaper, card game (like ‘top trumps’).

Audience: children and other people who don’t know a lot about the rainforest but want to find out more or just like really nice illustrated books.
Product:

Tone of voice:

Fun

Engaging

Informative

Playful

Audience:

People interested in nature and botanical drawings

People who enjoy screenprints

People who visit the Natural History Museum- mostly targeted towards families

Context:

Natural history museum- walls, & shop

Could also translated for use in..

                                             A classroom

                                             Tropical world, leeds

                                             Exhibition space

                                             Interactive space

Mandatory Requirements:

It has to be based on the rainforest

It has to appeal to the audience

Deliverables:

5x Screenprints

10x Wall Decals- 2/3 metres tall

Set of products for the museum shop

Brief 4:
Darts Project- Digital art and storytelling. Create a piece of digital artwork of a historical building (a choice of 3 buildings- Corvin Castle) Audience:

I want to complete this brief because of my interest in digital illustration and buildings. This will challenge me to step out and digitally draw a building and as a result I may win a competition and also have a really good piece of artwork on a historical building as well as gained skills in architectural drawing.

"Enter and choose one of the buildings (Corvin Castle in Romania, Villa Rufolo in Italy or the Alden Biesen Landcommandery in Belgium)... for each of them a lot of history, description, documents and photos are available in the website so you can absolutely use these informations to create your artwork or tale by using your digital applications and devices... and win!

Trip back in time, visit virtually the buildings through the provided multimedia materials, read something about characters and their lives, choose the elements of your story and plan your storyboard.

You can imagine fantastic or realistic sceneries... the very important thing is that you create a brand new story or artwork about the building.

Use your imagination or words in a creative way to give new life to the Past!
Have a look and start now..."

Product:
Digitally produced illustration

Tone of voice:
Fun, intriguing, informative

Audience:
Those visiting Corvin Castle

Context:
Existing as part tourist information of the Corvin Castle

Mandatory Requirements:

Deliverables:

Brief 5:
Re-illustrate the covers of the Hunger Games Trilogy as the current covers lack visual appeal and take part in the Penguin book cover design award. Audience: readers of that book

I want to illustrate these covers because I am interested in book cover design and the current ones are lacking in visual appeal for both the hunger games books and the selected Penguin books. This will attract people to read the book and also challenge me as I struggle to interpret large pieces of text and as a result I will be better at book cover design and also will have gained skills in interpreting text.

I will also expand by creating bespoke prints of the covers and a body of promotional material for the book re release.

Product:
Book covers
Promotional material
Art prints

Tone of voice:
In line with the books-
adventure, intrigue, science fiction, drama

Audience:
Fans of the Hunger Games trilogy, potential readers in the brands target market (young adults)

Context:
Waterstones for book covers and products, bespoke prints for the context of to be framed in homes

Mandatory Requirements:
It must be visually appealing and very different from the existing covers
It must promote people to buy the book just because of the cover

Deliverables:
3 x Book covers
3 x Bespoke Prints
1 set of promotional products for the trilogy re release

Brief 6:
For this brief I must create a colouring book that shows children what engineering is and breaks any stereotypes that they may have. It must show a child/children going from where they are now to what they could be in the future. E.g a child could be playing with lego now and this could help them to be a structural engineer in the future.

Product:
A colouring book

Tone of voice:
informative, fun, engaging

Audience:
Children in schools (age 4-9)

Context:
A children's book to be available for download online as well as a to be found in the classroom.

Mandatory Requirements:
a4 size
fits 'bubble'
line weight similar to peers
Black and white line drawing

Deliverables:
3x drawings for the book (printing and collating is done externally)

Brief 7:

‘Fight the Dice’ EP cover. I was asked by a friend to create an EP cover for their band also create a sleeve(s) for Secret 7 submission. (Audience: Listeners of that artist)

I want design an EP cover because it is something that I have never done before and the scope of the reach will be much bigger than a self directed brief. This will deepen my understanding on how to create a good EP/album cover and show me how to deal with a client and as a result make me a better and more experienced illustrator. The secret 7 covers will also be good for me for my skills in building images from text and creating concepts.

Product:
1x EP cover
3x Secret 7 covers

Tone of voice:
Suited to the music and its genre
For the EP it will be- fun, comical, intriguing

Audience:
Those who listen to the music

Context:
For the EP cover- online music stores, Soundcloud, gigs, festivals, social media.

Mandatory Requirements:
Must be standard album cover size and full bleed.

Deliverables:
1x EP cover
3x Secret 7 Cover

Tutorial with Ben

After a tutorial with Ben and speaking about my interest in editorial illustration, he helped me to plan out some illustrations that will benefit me and my practice for the OUIL 603 brief 1 module. My plan for this brief is to greater my editorial illustration skills, Ben gave me practical techniques to help me to not only work hard but to work smart.

We spoke about the op-ed and looked at