Anna Flora Brief Analysis

BRIEF TITLE: Anna Flora

Brief: 

Create a logo for florist 'Anna Flora'

Product/Deliverables:

A logo

Context:

Shop window, signage, labels, promotional material etc

Mandatory Requirements:

words 'anna flora' 'bespoke floristry'
a deer with flowers wrapped round antlers 

Audience:

People who buy bespoke flowers

Tone of Voice:

• Fun
• Charming
• pretty
• upmarket

Project Proposal

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What are you proposing to do? (Product, Range & Distribution)

My project will be a task of designing soft drink bottle labels for Leeds Brewery's new soft drink range. I will consider current packaging for leeds brewery, the atmosphere of leeds itself and also current and innovative existing drinks bottle labels. My research will inform these decisions.  I will create the bottle label designs for 3 new products. A ginger beer, a root beer and a dandelion and burdock soft drink. To advertise this I will also create the packaging and promotional material; including a map of Leeds of where you can purchase these drinks from.  I will design the labels and packaging to carry 6 bottles and also create a map of leeds as part of the mini campaign that I am creating. This map will be on one side of a hot dog fold book on the other side will be different places that you can buy this special drink around leeds's food and drink places. I will create the bottle labels using limited colour palettes and design it using spot colour channels.

What do you want achieve?

I want to create some really nice designs for Leeds Brewery that represent their brand well and push the theme of Leeds heritage. The designs should reference Leeds in some way. I want to create something really strong that catches your attention and is also a credible design for Leeds Brewery.

What do you want learn from doing it?

I want to use design to help my illustrations.  I want to expand my work from being simple prints to something that exists on a product and its packaging. I want to learn how to apply my designs and illustrations more practically. I want to understand design and text better. I want to learn more about maps and binding techniques.

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice

GENERAL THEMES: Enhancing local area. Food and drink Love your city SPECIFIC SUBJECTS: Leeds Leeds Brewery Special soft drinks Maps Dandelion and burdock Ginger beer Root beer Packaging Design

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production / distribution of work in response to selected briefs.

SPECIFIC DISCIPLINARY AREA: Packaging design Book Design Map illustration Label design AUDIENCE/CONTEXTS: People of Leeds Leeds independent coffee shops and eateries People who drink soft drinks PRODUCTION / Distribution Methods: The product will either be produced digitally or screenprinted. In industry the design would most likely be printed using spot colours digitally so this may be the route to look at.

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.

ILLUSTRATORS / DESIGNERS / STUDIOS: http://www.strangerandstranger.com http://www.itsnicethat.com/articles/alec-doherty http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles http://lovelypackage.com/grossmith/ http://lovelypackage.com/vintage-packaging-soda-labels/ http://lovelypackage.com/luchador/ Owen Davey Thomas Danthony Nou Vous Drew Millward

CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

Design skills Packaging knowledge Understanding materials and what their printing capabilities are Illustrator and photoshop skills Type and layout skills

KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites

http://www.strangerandstranger.com http://www.itsnicethat.com/articles/alec-doherty http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles http://lovelypackage.com/grossmith/ http://lovelypackage.com/vintage-packaging-soda-labels/ http://lovelypackage.com/luchador/ ‘You Are Here’ Katharine Harmon ‘Maps’ Aleksandra Mizielinska and Daniel Mizielinski ‘Choosing colour for logos and packaging’ John T Drew and Saah A Meyer

ADDITIONAL INFORMATION

Project Planner

1	Module Briefing Studio Brief 1 Research & Proposal
2
3
4	Proposal Submission
5	Studio Brief 2 Development & Production	Come up with 15 bottle label design ideas by the end of the week.
6		Take 5 of these 15 ideas and develop them more by drawing them up properly in photoshop. Play around with colour schemes and try adding text.
7		Take 3 best designs of the 5 and continue to develop them. Draw out isometric map of leeds from using google maps.
8		Print out designs Keep developing the map Draw packaging design ideas to link in with the bottle design and the tone of voice used elsewhere
9	EASTER	Finalise the map Create packaging designs
10		Make sure blog is up to date
11
12		Create 5xA2 presentation boards
13	Studio Brief 3*	Present 5 A2 boards
14		Make sure everything is presented properly and the blog is up to date
15	Module Submission 14 / 05 / 2015

Map drawing

I did some drawings for the map that I want to include. I have tried out lots of different approaches. I really like the 3d ones that I have drawn but i feel to draw the whole of leeds like this would be too difficult and way too time consuming. 

responsive potential briefs

http://www.graphiccompetitions.com/illustration/
http://www.graphiccompetitions.com/illustration/cheltenham-illustration-awards-2015
http://www.graphiccompetitions.com/illustration/hiii-illustration-2015-international-competition
http://www.graphiccompetitions.com/illustration/international-award-on-scientific-illustration
http://www.graphiccompetitions.com/students-only/applied-arts-2015-student-awards
http://www.graphiccompetitions.com/illustration/mole-antonelliana-international-illustration-contest

Trying out different ways of showing colour.

Here I am experimenting with showing different types of buildings in different colours. I have tried using black with the 'pop' of colour too and then tried just different tones of the same colour. I feel that the tones of the same colour work better as they contrast more against the background buildings. 

I will see what my collab partner things and then go from there.

research

I did some research into bottles and maps. I looked at a book in a library that detailed what certain colours do in bottle design, what each colour represents and its appetite rating. This is really interesting as it will help me in the choosing of the colours for the bottles. It seems oranges, reds, black and white work well on bottles.

I also looked at some maps. I found these maps in varoom, an art shop and in the library. They are great! I really love them, i love the vibrant colours and the graphic style. I hope that I have enough time to spend on these maps and create something really exciting.

Project proposal evaluation:

Consideration of audience- Leeds Brewery, people of Leeds and people who like fancy soft drinks)

Wrote in proposal "I need to consider the application of illustration in particular packaging design and how to print onto certain materials"

It will enhance the culture of Leeds and its sense of community.
Environmental concerns about the packaging

Practical approach- making bottle labels and a map
Conceptually- enhancing the community and culture in Leeds

I will try

Research has enlightened me to where I need to direct my efforts. I know where and how I need to focus my time by planning and from prior experience and by using time plans posted to my blog.

Ideas for project

I have come up with a few ideas of how i want the product to look like. It is still early stages so it is open to change but it was good to just get my thoughts onto paper. 

basic ideas

I have come up with some ideas for the bottle label by drawing out cities in leeds. I really don't like the designs. The colours are weird and the bold black lines are making it look dated. I must abandon this idea and revamp my design somehow.

The Project
My project will be a task of designing soft drink bottle labels for Leeds Brewery's new soft drink range. I will consider current packaging for leeds brewery, the vibe of leeds itself and also current and innovative existing drinks bottle labels. My research will inform these decisions. 

The Range
 I will design the labels and packaging to carry 6 bottles and also create a map of leeds as part of the mini campaign that I am creating. This map will be on one side of a hot dog fold book on the other side will be different places that you can buy this special drink around leeds's food and drink places. 

I will create the bottle labels using limited colour palettes and design it using spot colour channels. 

The drinks will be... Ginger beer, root beer and dandelion and burdock.
Project Aims 
I want to create something really strong that catches your attention and is also a credible design for Leeds Brewery to consider.

Learning Objectives
I want to use design to help my illustrations.  I want to expand my work from being simple prints to something that exists on a product and its packaging.
Themes
Love for your city
Love for good soft drinks

Specific Subjects
Leeds
Map
Dandelion and burdock
Ginger beer
Root beer
Packaging
Design

Practical Applications
Packaging design
Book Design
Map illustration
Label design

Audience
People of leeds
people who like fancy soft drinks

Illustrators and Designers
http://www.strangerandstranger.com
http://www.itsnicethat.com/articles/alec-doherty
http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles
http://lovelypackage.com/grossmith/
http://lovelypackage.com/vintage-packaging-soda-labels/
http://lovelypackage.com/luchador/

Creative Concerns 
I want to make sure that what i design is actually good
I need to consider application of illustration in particular packaging design and how to print onto certain materials. 

colour channels

channels palette- a way to work with spot colour

overprinting

when 1 channel overlaps another- good to create a 3rd colour- simulates multiply layer style

 

solidatary
black is usually the last ink to be printed


tint creates a shade of colour. eg lighter pink here

save as a photoshop format or TIFF file so that you can save the spot colours 

in illustrator the reference number travels with the tiff or photshop file so that its is accurately reproducable

SEPARATIONS

150lines per inch typical printing

moire patterns happen if dots aren't rotated properly by the printer

screenprinting no more than 65 LPI. 20 for visible dots. 50 is good average
angles for screenprint 15for first ink, 75 for magenta, 105 yellow, 155 black.

if there are no tints dont change the frequency or the angle.

http://www.strangerandstranger.com

http://www.itsnicethat.com/articles/alec-doherty

http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles

http://lovelypackage.com/grossmith/

http://lovelypackage.com/vintage-packaging-soda-labels/

http://lovelypackage.com/luchador/

What do you already know?

Something that I already know is that I have looked at a lot of bottles in the past, I have a pinterest board that I have kept up to date on good bottle design. 

What do you want to know more about?

I would like to find out more about printing, papers and research other existing designs of ginger beer. Leeds brewery and its history.

What will you do to find out about it?

I will research into this. 

What themes are you interested in exploring?

Design. Taste. Colour. Bold lines.

What subjects are you interested in exploring?

Leeds, ginger beer, design 

What texts have you been exploring?

-

Follow Olivia's board Drink Illustration on Pinterest.

CMYK

delete unused swatches

use list view instead of thumbnail view-more info

use registration colour for only registration marks- it looks black but its not!

add all used colours

global swatch 

no need to select- automaticallly updates

tint  a colour and all will change

 

spot colour

spot colour is created before it is printed instead of layering colours. It is printed using its own ink.
if CMYK cant print it - spot colour is used
you would use this for:
economic or financial reasons- fewer inks- cheaper process
accuracy of reproduction of colour

open swatch library> colour books> metalic/neon etc

coated referes to the type of paper and the absorbancy - colour is mized slightly differently

if you are using pantone keep the reference number the same

Priorities (Pantone Brief)

Joe and I made a priorities list.

What are your priorities?

To make a really good piece of work

To be in with the chance of winning 

To finish work on time 

To make work we are both proud of

To put in a fair share of work

How will you achieve these?

Invest time and effort into the work

Good time management

Split work equally

Initial response

Leeds Brewery Research

These are the existing products of Leeds brewery and underneath are the places that their beer is stocked. I want to keep my product in line with the existing designs but also create something new, innovative and eye catching. Especially something that will stand out against existing brands.