The Project
My project will be a task of designing soft drink bottle labels for Leeds Brewery's new soft drink range. I will consider current packaging for leeds brewery, the vibe of leeds itself and also current and innovative existing drinks bottle labels. My research will inform these decisions. 

The Range
 I will design the labels and packaging to carry 6 bottles and also create a map of leeds as part of the mini campaign that I am creating. This map will be on one side of a hot dog fold book on the other side will be different places that you can buy this special drink around leeds's food and drink places. 

I will create the bottle labels using limited colour palettes and design it using spot colour channels. 

The drinks will be... Ginger beer, root beer and dandelion and burdock.
Project Aims 
I want to create something really strong that catches your attention and is also a credible design for Leeds Brewery to consider.

Learning Objectives
I want to use design to help my illustrations.  I want to expand my work from being simple prints to something that exists on a product and its packaging.
Themes
Love for your city
Love for good soft drinks

Specific Subjects
Leeds
Map
Dandelion and burdock
Ginger beer
Root beer
Packaging
Design

Practical Applications
Packaging design
Book Design
Map illustration
Label design

Audience
People of leeds
people who like fancy soft drinks

Illustrators and Designers
http://www.strangerandstranger.com
http://www.itsnicethat.com/articles/alec-doherty
http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles
http://lovelypackage.com/grossmith/
http://lovelypackage.com/vintage-packaging-soda-labels/
http://lovelypackage.com/luchador/

Creative Concerns 
I want to make sure that what i design is actually good
I need to consider application of illustration in particular packaging design and how to print onto certain materials.