Project Proposal

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What are you proposing to do? (Product, Range & Distribution)

My project will be a task of designing soft drink bottle labels for Leeds Brewery's new soft drink range. I will consider current packaging for leeds brewery, the atmosphere of leeds itself and also current and innovative existing drinks bottle labels. My research will inform these decisions.  I will create the bottle label designs for 3 new products. A ginger beer, a root beer and a dandelion and burdock soft drink. To advertise this I will also create the packaging and promotional material; including a map of Leeds of where you can purchase these drinks from.  I will design the labels and packaging to carry 6 bottles and also create a map of leeds as part of the mini campaign that I am creating. This map will be on one side of a hot dog fold book on the other side will be different places that you can buy this special drink around leeds's food and drink places. I will create the bottle labels using limited colour palettes and design it using spot colour channels.

What do you want achieve?

I want to create some really nice designs for Leeds Brewery that represent their brand well and push the theme of Leeds heritage. The designs should reference Leeds in some way. I want to create something really strong that catches your attention and is also a credible design for Leeds Brewery.

What do you want learn from doing it?

I want to use design to help my illustrations.  I want to expand my work from being simple prints to something that exists on a product and its packaging. I want to learn how to apply my designs and illustrations more practically. I want to understand design and text better. I want to learn more about maps and binding techniques.

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include Theoretical and non- creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary practice

GENERAL THEMES: Enhancing local area. Food and drink Love your city SPECIFIC SUBJECTS: Leeds Leeds Brewery Special soft drinks Maps Dandelion and burdock Ginger beer Root beer Packaging Design

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production / distribution of work in response to selected briefs.

SPECIFIC DISCIPLINARY AREA: Packaging design Book Design Map illustration Label design AUDIENCE/CONTEXTS: People of Leeds Leeds independent coffee shops and eateries People who drink soft drinks PRODUCTION / Distribution Methods: The product will either be produced digitally or screenprinted. In industry the design would most likely be printed using spot colours digitally so this may be the route to look at.

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.

ILLUSTRATORS / DESIGNERS / STUDIOS: http://www.strangerandstranger.com http://www.itsnicethat.com/articles/alec-doherty http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles http://lovelypackage.com/grossmith/ http://lovelypackage.com/vintage-packaging-soda-labels/ http://lovelypackage.com/luchador/ Owen Davey Thomas Danthony Nou Vous Drew Millward

CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

Design skills Packaging knowledge Understanding materials and what their printing capabilities are Illustrator and photoshop skills Type and layout skills

KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites

http://www.strangerandstranger.com http://www.itsnicethat.com/articles/alec-doherty http://www.creativereview.co.uk/cr-blog/2012/may/steve-simpsons-illustrated-chilli-sauce-bottles http://lovelypackage.com/grossmith/ http://lovelypackage.com/vintage-packaging-soda-labels/ http://lovelypackage.com/luchador/ ‘You Are Here’ Katharine Harmon ‘Maps’ Aleksandra Mizielinska and Daniel Mizielinski ‘Choosing colour for logos and packaging’ John T Drew and Saah A Meyer

ADDITIONAL INFORMATION

Project Planner

1	Module Briefing Studio Brief 1 Research & Proposal
2
3
4	Proposal Submission
5	Studio Brief 2 Development & Production	Come up with 15 bottle label design ideas by the end of the week.
6		Take 5 of these 15 ideas and develop them more by drawing them up properly in photoshop. Play around with colour schemes and try adding text.
7		Take 3 best designs of the 5 and continue to develop them. Draw out isometric map of leeds from using google maps.
8		Print out designs Keep developing the map Draw packaging design ideas to link in with the bottle design and the tone of voice used elsewhere
9	EASTER	Finalise the map Create packaging designs
10		Make sure blog is up to date
11
12		Create 5xA2 presentation boards
13	Studio Brief 3*	Present 5 A2 boards
14		Make sure everything is presented properly and the blog is up to date
15	Module Submission 14 / 05 / 2015