Thursday, 8 January 2015

iSpeakLife Brief Analysis

BRIEF TITLE: iSpeakLife

Brief: 
I was approached by a Sheffield based organisation called 'iSpeakLife' and asked to create a logo for them. The organisation is event based where they have spoken word and open mic nights.

"The logo is for a Christian live music, poetry and discussion evening, so we're looking for something that represents that yet is quite playful. If we go ahead, I'd definitely send you the 'what is iSpeakLife?' document so you can have a clearer picture of who we are and our vision. Leaflet wise- we would probably be looking at online ones (saving the trees!) and if physical ones, probably A5. " In the end, after further questioning they didn't need a leaflet, just a logo.

Product/Deliverables:
A logo.

Context:
A logo advertising an event put on by iSpeakLife

Mandatory Requirements:
Black and white

Audience:
Students of Sheffield University

Tone of Voice:
  • Fun
  • Professional
  • Playful

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