Monday, 12 January 2015

Now You Know Brief analysis

BRIEF TITLE: Amy & Adam wedding invite map

Brief: 
 "NOW YOU KNOW" in a variety of handwritten typographic styles. The feel needs to be somewhere a journalistic letter (handwritten) and something editorial/magazine-y that looks like an interesting article on 'meeting a creative'. Follow your gut! Also feel free to mix up the upper and lower case vibe if you want to - I only put the original all in caps because it worked better with that font."

Product/Deliverables:
A logo

Context:
logo on blog

Mandatory Requirements:
the words 'now you know' handwritten

Audience:
creatives who visit the Now You Know blog

Tone of Voice:
  • Fun
  • Quirky
  • Informative
  • Charming

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