Brief 3

Brief 3:

Big Brief- Illustrated Guide to The Tropical Rainforest (book)

I will illustrate 4 Sections in the book- Forest floor, understory layer, canopy layer and emergent layer. More than 1,200 new species have been identified in the amazon rainforest between 1999 and 2009 and around 40% to 75% of all biotic species are indigenous to the rainforests- people need to know more about these new species and the vast array of life in the tropical rainforest. The book will be at least 24 Pages. It will even be open to further development of posters, activity pack, selected screenprints, wallpaper, card game (like ‘top trumps’).

Audience: children and other people who don’t know a lot about the rainforest but want to find out more or just like really nice illustrated books.
Product:

Tone of voice:

Fun

Engaging

Informative

Playful

Audience:

People interested in nature and botanical drawings

People who enjoy screenprints

People who visit the Natural History Museum- mostly targeted towards families

Context:

Natural history museum- walls, & shop

Could also translated for use in..

                                             A classroom

                                             Tropical world, leeds

                                             Exhibition space

                                             Interactive space

Mandatory Requirements:

It has to be based on the rainforest

It has to appeal to the audience

Deliverables:

5x Screenprints

10x Wall Decals- 2/3 metres tall

Set of products for the museum shop