In order to move forward you must learn from what has gone before. I have been researching the existing covers that have proceeded my design for the penguin design award. I have done this so that I know that I am not regurgitating an existing design but learn from them and what I don't like about them.
Though there has been many covers designed, these we the stand out/key pieces that I came across- the last being the current cover by Barnbrook Studio. Though it is a fresh design that goes against the other designs, I feel that it may be at times too simple. Though the book is world famous, there are still some who have not heard of it, in my opinion choosing such a bold cover does not give the reader any hints as to what is inside. It is definitely eye catching but I wonder if it is engaging??
The other designs seem dated (despite being great designs) which would not fulfil the brief where it says it "must appeal to contemporary readership". I feel they look dated because of the colours, the clunky layout and quality of line. These are things that I need to focus on to ensure that my design is successful.
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