Jeff Barnett

Photographer and filmaker Jeff Barnett approached me to create his business card design. Jeff had seen some of my previous work on my instagram page and loved my portraits of people and wanted something like that.

Wedding invitiation Map

A friend asked me to illustrate their wedding invitations. This was a really fun job to do as the client was quite easily pleased. They just wanted a simple line drawing and sent me the 2 images below as sample images of the kind of work that they liked. 

I produced my response and after a few 

Potential brief

http://designcompetition.tigerprint.uk.com/page/CONTESTS/contest/MakeYourMark

Choosing how I want the shops to look

For the shop fronts that I want to illustrate, I have drawn out some designs of my favourite independent coffee shop in Leeds- La Bottega Milanese. I started using solely line work in the top image but then felt that it would be nice to incorporate shapes in there as well to reinforce the structure but to still keep it subtle. I am really pleased with the outcome and will try this out for the other coffee shops too- if it goes well I will do it for all the other categories.  

Testing out colours

Here I am testing out colours for my work. I wanted to use bold, contrasting yet subtle colours. I feel I like the first one best, it stands out but also looks natural. The brushes work well on it too.

Collaborative Contract

Why have you chosen to work with your creative partner? What are your aims?
I chose to work with my creative partner because I wanted to work with someone who is easy to work and get along with I also wanted to work with someone who had a distinctively different tone of voice to myself. I also struggle with colour as I am colour blind but I think working with someone who has a good handle on colour will really help.	I have chosen to work with Joe because their work compliments mine and I feel would work well together. Joe is also easy to get along with and doesn’t feel that his view is always the best. He also has good design skills.
What are your specific areas of creative interest in this brief?
I’m really interested in visually exploring leeds and a more grounded approach to illustration, I’m also interested in drawing Architecture and exploring making a mock up of an app.	I am interested in exploring the application of this brief- making it fit an app, putting it in context etc.
What specific creative skills do you have to offer in relation to your chosen brief? How do you intend to use them?
I have good technical skills that I intend to use and I’m also well adapted to working digitally which will be a real strong suit when it comes to putting together the mock ups for the app.	I am good at working digitally, making mockups and applying my skills to solve a brief. I can use colour well and from previous experience I can use process to solve a brief.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
I’m good at time keeping and time management, which will be useful for this brief, I’m also reliable and can be depended on.	I feel that I am organised with my time and the job at hand, I am hard working and won’t finish the job until it looks excellent. I can compromise on my ideas and am open to new ideas.
What will your specific roles be in the collaboration in relation to your brief?
All roles will be split equally.	All roles will be split equally.
What will your individual responsibilities be in relation to your brief?
My individual roles will include making sure I turn up for sessions, keeping up with my documentation and making sure that I do my fair share of the work.	My individual role in this brief will be to manage my own blog and document all work. I will also turn up to all timetable sessions and make sure my share of work is done for that time.
What will your joint responsibilities be?
Making sure the work is finished in an orderly and on time fashion to a high, professional standard…and to win the competition.

Wedding Invite Map- brief analysis

BRIEF TITLE: Amy & Adam wedding invite map

Brief: 

Create a map for a clients wedding invitations that directs people from 1 places to another.

Product/Deliverables:

A map.

Context:

In a wedding invite.

Mandatory Requirements:

Black and white

Audience:

Wedding guests- centering around the 18-30 age bracket.

Tone of Voice:

• Fun
• Quirky
• Informative
• Charming

Jeff Barnett Brief Analysis

BRIEF TITLE: Jeff Barnett

Brief: 

Photographer and filmaker Jeff Barnett approached me to create his business card design. Jeff had seen some of my previous work on my instagram page and loved my portraits of people and wanted something a little like that. He wanted to just have his portrait drawn onto his business card to be a statement of rememberance for people who he gives his card to.

Product/Deliverables:

A business card design

Context:

On a photographers business card

Mandatory Requirements:

Illustrate the person Jeff Barnett

Audience:

People who Jeff would give his card to.

Tone of Voice:

• Fun
• Professional
• Bold

j2o response

This is my j2o response

Response to penguin books

This is my response to the penguin books brief. I am really pleased with my response here.

I have fulfilled the brief by making sure that it was the correct format and made sure that I had used all of the information provided on the cover. Using all the information that was provided actually proved a really difficult task as there was so much to fit on without it detracting away from the cover art too much. 

My response was based on the sentence in the brief 'What do schoolteachers and sumo wrestlers have in common?'. Immediately an image emerged in my brain of what I wanted this piece to look like. 

Save The Children- Response

This is my response to YCN's save the children brief. It wasn't the most enjoyable brief as the brief was very specific upon reading the information pack more in depth. Only certain colours and fonts were allowed to be used. I feel that my response doesn't quite fulfil what they were looking for as my work does not include the vast amount of information that they provided. I feel that what they were actually wanting was a leaflet redesign. 

However, my response fulfils the main part of the brief which was to encourage dads to read to their children. It also is in the correct colours and demonstrates it being used across a range of contexts- specifically in places where low income dads would encounter.  

Pantone Boards- Response

Here are the final Pantone boards that myself and Joe submitted to D&AD. We tried to keep them simple so the work speaks for itself but we have given some brief explanations too. I'm really pleased with this submission and feel it is a strong entry that fits the brief but is also innovative. 

Time management in this brief was actually really good. When collaborating and setting mini-deadlines all the time for when pieces of work needs to be done by, it meant that it made me accountable to producing work onetime. Joe and I agreed on deadlines and that we would each produce an equal, fair amount of work which I feel that we did. 

Save The Children- YCN Final Poster

potential competition

http://www.glyndebourne.com/discover/news-and-blogs/2015/february/glyndebourne-launches-third-annual-competition-to-champion-young-artists?stage=Stage

Collab partner- chosen brief

My collaboration parter is joe Shiels

I think that we will work well together as his 'style' is potentially complementary to mine. Joe is also easy going and really talented so I think it will be a great collaboration. 

We have chosen to do the Pantone D&AD brief.

This brief is for us to 'Colour Your City'. 

Research

The white rose is a symbol that is associated with Yorkshire and also with Leeds. It represents Leeds as a whole and Joe and I thought that it would be a great symbol to include on the menu screen of the application that we are designing.

Leeds indenpendant industries

Drink
Laynes Espresso
La Bottega
North Bar
Northern Monk Brew Co
Maven 

Mrs athas 

food& drink
Leeds Bread Co-op
Fish&
The Greedy Pig
George and Joseph
Belgrave Music Hall
The Grub and Grog Shop
Patty Smith's
Dough Boys
Fu-Schnikens
Bundobust
Friends of Ham
brudenell social club

fashion & lifestyle
the hip store
accent
MK1
Best 
Michelsberg
Birds yard
the traditional shaving company
Blue rinse
alavit
alice found treasure
Made in leeds
bo carter

Art & Design Leeds printing company
on the wall 
the city talking 
Our Handmade Collective

Music Jumbo records
the wardrobe
smokestack
nation of shopkeepers
Sandinista
Belgrave
hifi
wire

Penguin- brief analysis

BRIEF TITLE: Penguin Books- Freakonomics

Brief: 

The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way. It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world.

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the cover need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.

Product/Deliverables:

A business book cover design.

Context:

In a bookshop.

Mandatory Requirements:

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 20mm wide).

What the judges are looking for:

Audience:

People who the book Freakonomics is targeted towards.

Tone of Voice:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

The Brief

This is the Penguin brief that I have chosen. I have chosen this brief as i think there is a lot of imagery that can be explored within it. I am really excited about the brief. I have highlighted the key data.

The Brief
‘Prepare to be dazzled’ Malcolm Gladwell
What do estate agents and the Ku Klux Klan have in common?
Why do drug dealers live with their mothers?
What do schoolteachers and sumo wrestlers have in common?

The answer: Freakonomics. It’s at the heart of everything we do and the things that affect us daily from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And it’s all about using information about the world around us to get to the heart of what’s really happening under the surface of everyday life.

Now updated with the authors’ New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life’s secret codes, you can discover a new way of seeing the world.
‘A sensation . . . you’ll be stimulated, provoked and entertained. Of how many books can that be said?’ Sunday Telegraph‘The mot du jour’ Guardian‘Total controversy . . . Levitt has shocked the world’ Sunday Express‘Dazzling . . . a delight‘ Economist

First published in the U.S. in 2005, Freakonomics went on to sell more than 4 million copies around the world, in 35 languages. It also inspired a follow-up book, SuperFreakonomics; a high-profile documentary film; a radio program; and an award-winning blog, which has been called ‘the most readable economics blog in the universe‘.

http://freakonomics.com/books/freakonomics 
The Brief
The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way. It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 20mm wide).
What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the cover need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

Freakonomics by Steven D. Levitt & Stephen J. Dubner

The area around Call Ln

I have took a few screenshots for the Pantone brief of the City of Leeds- in particular 1 area that has lots of different genres of buildings- e.g bars, restaurants, historical buildings etc.

This area is also really interesting visually too with the buildings being from different periods of time. so it is the perfect place to illustrate for this brief. It means that we can illustrate different types of buildings in different colours. 

Anna Flora

Anna Flora- Florist Services.

This was probably one of my most un enjoyable jobs that I have ever done.

The client wanted a deer with flowers twisting around the antlers and sent me some sample images 

After countless conversing of emails to try get the right logo it was clear that the client was wanting something that I couldn't deliver despite me following their instructing to the tee. I sent them what I thought would be a good logo however they would ask for things moving changing etc. The logo didn't reach the colouring stage.

In the end my logo was not used for their brand but I was paid for my work.

From this I have concluded that sometimes a client expects something that you cannot deliver and it will never be right. This particular client was wanting a more delicate look and actually ended up using a copywrited image for their logo and claimed it as their own. A client I will definitely not work with again! 

W/C 9th March Week Plan

Week plan

I'm going to try and stick to this week plan. If it works, i will do it for the other weeks too.

This is a really quick design for the bottle fronts. I'm not pleased with it but i am exploring the idea of the leeds skyline on the bottle labels.

Map of leeds

I traced over google maps and simplified the main buildings in leeds. I have marked out the places that contain the eateries that I wish to sell the soft drink range in orange. 

I am going to try map out the skyline of leeds here by looking at google maps' 3D option and translating it into my drawing. 

What I want to do is map out all the independant industries in Leeds in different colours and overlay them to show all the different areas in Leeds.

the printer we use depends on the size of the image

only use halftone if you areusing a tint

only use if using injet printed not laser

layer at top of image is printed first