The Brief

This is the Penguin brief that I have chosen. I have chosen this brief as i think there is a lot of imagery that can be explored within it. I am really excited about the brief. I have highlighted the key data.

The Brief
‘Prepare to be dazzled’ Malcolm Gladwell
What do estate agents and the Ku Klux Klan have in common?
Why do drug dealers live with their mothers?
What do schoolteachers and sumo wrestlers have in common?

The answer: Freakonomics. It’s at the heart of everything we do and the things that affect us daily from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And it’s all about using information about the world around us to get to the heart of what’s really happening under the surface of everyday life.

Now updated with the authors’ New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life’s secret codes, you can discover a new way of seeing the world.
‘A sensation . . . you’ll be stimulated, provoked and entertained. Of how many books can that be said?’ Sunday Telegraph‘The mot du jour’ Guardian‘Total controversy . . . Levitt has shocked the world’ Sunday Express‘Dazzling . . . a delight‘ Economist

First published in the U.S. in 2005, Freakonomics went on to sell more than 4 million copies around the world, in 35 languages. It also inspired a follow-up book, SuperFreakonomics; a high-profile documentary film; a radio program; and an award-winning blog, which has been called ‘the most readable economics blog in the universe‘.

http://freakonomics.com/books/freakonomics 
The Brief
The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way. It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 20mm wide).
What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the cover need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

Freakonomics by Steven D. Levitt & Stephen J. Dubner