Penguin- brief analysis

BRIEF TITLE: Penguin Books- Freakonomics

Brief: 

The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way. It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world.

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the cover need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.

Product/Deliverables:

A business book cover design.

Context:

In a bookshop.

Mandatory Requirements:

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 20mm wide).

What the judges are looking for:

Audience:

People who the book Freakonomics is targeted towards.

Tone of Voice:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against