This is my response to YCN's save the children brief. It wasn't the most enjoyable brief as the brief was very specific upon reading the information pack more in depth. Only certain colours and fonts were allowed to be used. I feel that my response doesn't quite fulfil what they were looking for as my work does not include the vast amount of information that they provided. I feel that what they were actually wanting was a leaflet redesign.
However, my response fulfils the main part of the brief which was to encourage dads to read to their children. It also is in the correct colours and demonstrates it being used across a range of contexts- specifically in places where low income dads would encounter.
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