Brief:
redesign the j2o(orange & passion fruit and the apple & mango) body label, neck label and 4 pack packaging so that it is targeted towards young adults. Make it clear that it is a combination of 2 fruits.
Product/Deliverables:
1x body label
1x neck label
1x 4 pk label
1x neck label
1x 4 pk label
Context:
bottle in a bar, club, supermarket
Mandatory Requirements:
needs to be fit the shapes provided in the project pack
Audience:
Young adults- centering around the 18-30 age bracket.
Tone of Voice:
- classy
- cool
- Quirky
- enticing
- Charming
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