read on get on website

This is the website where my campaign may be featured. It has to fit in with the tone of voice that they have here. My work is going to need to be quite fun and bright. 

Context

I have looked at some illustrations by Jean Jullien. They are amazing. They are simple yet convey a great message. I would like to hope that my response to the brief would be as clever and as powerful as this. 

Studio Brief 1- Individual Response

BA (Hons) Illustration - Level 05	Name
Module: OUIL503 Responsive	Date

STUDIO BRIEF 1: Individual Practice

The Problems I aim to solve are…..

That dads are not reading to their children children from poorer backgrounds are having a bad start in life because of their reading skills people don’t know the importance and the effect of not reading to children

In order to solve these problems I will…

Produce a creative resource that will inspire and motivate our target audience of dads to read to their children for just 10 minutes every day. Create something that appeals for particularly dads to read- it will be childlike but not childish. create something that engages and persuades people to read more

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

“For our poorest children, reading well is their best route out of poverty: they do better at school, better in the workplace and are better placed to give their own children the best start in life.” 10 minutes of reading a day can make a massive amount of difference If you don’t read to your child by the age of seven, you child will be over a year – 13.1 months – behind those who were read to daily at the age of seven.

To an audience of ….. (name 3 characteristics)

“Dads – mainly those with children under 11 and particularly those in low-income families (C2DE socio groups).” Mums & Guardians Grandparents, teachers

City Research

I found these cityscapes on Owen Davey's, Lili Des Bellon's and Josh Cochran's websites. I love how they are shape driven. I particularly like how Josh Cochran has made it super busy and full of life. This is something I will bear in mind for when I design my cityscape.

My time plan

Back of printed picture

Here I am planning out my printed picture. This is a rough design, but this is just enough to figure out how it may look when printed. I like the idea of having clean, simple lines. Maybe with just 1 colour like this but i will investigate this further in the future.

Planning out compositions

I am trying to find out what is going to look best in my animation. I am unsure whether to use a block shape hand (like above) at 50% opacity, a life-like drawn hand, or any hands at all. I feel that using no hands in the animation will be much easier to animate so that is what I will do. 

Below is a test for the fast food section in my animation. It took me a long time to do as i drew out every single frame. It isn't as smooth as i would of liked to of hoped for. If I have time I will go back and add in a few more frames to smooth it out/speed up this animation. 

Studio Brief 3- Printed Pictures- My brief that I wrote...

Brief:
Produce 20 screen printed concertina books.
Each book must have 6 pages either side; 1 side must contain a panorama of a city where there are people doing a range of jobs and being happy whilst doing them. The other side must contain a repeated pattern and the cover pages.

Background Considerations:
The cityscape must be an isometric drawing.
The whole product must have a fun tone of voice.
The book must be designed with a corresponding sleeve/jacket to package the book.
The colour of the book must reflect the fun tone of voice.
The panorama must be designed to encourage people to look closer.
It should be designed bearing in mind that it will be exhibited in Colours May Vary and even sold there. Another audience for this book

Deliverables:
20 x Concertina books (210mm x 888mm)- (6 pages each at 148mm x 210mm (A5))
2 colour screen printed
1 x Book sleeve on each product.

Interim Deadlines:
5th December- The main structure should be fully drawn out with only small alterations to be amended.
By the end of the Christmas holiday's, the design needs to be completed, positives printed out and be ready to expose the week back.
20th January- Final Deadline

Printed Pictures

I have started to draw out my printed pictures brief. I'm not going to use these colours but I felt that these would be a good combination for these initial planning stages.

Drawing isometrically is taking a lot of time but I am really enjoying the results- particularly the coffee shop in the top left.

Planning out the opening sequence

I want to have the image below as the starting point in the animation, I will then zoom in until the paper fills most of the screen and then begin the animation on the paper. The piece of paper is going to be where most of the animation will take place.

Isometric drawings

I have done some research into isometric drawings and found that they will be a really good way to drive the printed pictures. Setting a process and a way of working allows me to focus on the content and is a nice restriction to push the success of the cityscape that I want to create. 

I feel that for my printed picture, what I want to do is make the colour scheme more simple than the pictures that I have looked at above as I ideally don't want more than a 2 or 3 colour screen print for the sake of time and it would be less likely to go wrong! 

Studio Brief 3 Printed Pictures Concept Review

AS WROTE BY MY PEERS:

Selection of themes, content, concept or messages:

- Concept is very fitting to the book. It is appropriate to Sennett.

- Encouraging message that fits the drawing style.

Concept of visual proposal:

- Visual idea managed to include many professions proves clever thinking.

- Concertina book is also fitting to screenprinting- thought out

- Intended tone of voice echo's ethos of the book

- Pattern idea- gradual change in tools?

Clarity of audience context informing decisions relating to format, media, scale, content:

- Wide audience

- Kept in mind the audience of 'Colours May Vary' to inspire work to be proud of hanging there

Planning of time and resources- effective and realistic?

- Action plan is awesome!

- Perhaps a plan of individual weeks?

Action plan: (As wrote by me)

-Keep in mind audience to make my product as effective as possible.

-Instead of making 'perhaps a plan of individual weeks', I feel that an even more in detail day plan would be better than assigning and blocking weeks of time. This would further help me to strategise and make sure that this brief is completed right on time.

Printed Pictures Plan

Updated printed pictures project proposal

I intend to produce...

I intend to produce a concertina book with the imagery of many people doing their own 'craft'. I want it to be a panorama of a city scape where it is full of lots of people doing their job. (see other post called 'SB3 Printed Pictures'). On the back it will be a pattern of the tools people use in their everyday jobs. 

It will be screen printed. 2 colour. 1 colour black, the other a gradient of bright colours. 

210mm x 888mm folded 6 times (6xa5) Concertina

The content will focus on...

The jobs that I want to include are:

barber

fireman

street food man

barista

banker

gardener

pilot

cab driver

butcher

carpenter

author

artist

policeman 

plumber

astronomer

electrician

professor 

teacher

bin man 

businessman

postman/delivery man

mechcanic

shoe maker

I will be aiming to communicate...

The idea of craftsmanship, having a love for your job whatever it is and almost to encourage people to have a passion for whatever job they have. I also want it to be exciting, fun and engaging so that people are drawn to look closer!

To an audience of...

The audience will be people who like screen printed products, illustrators, people who are interested in craft, and also Colour May Vary visitors.

SB3 Printed Pictures

These images are ones that I have seen in the past and been really interested in. I aspire for my printed pictures brief to be as interesting and as fun as these. I like the busyness of the image and the lack of focus. 

Animation

Professions to include in my animation-

(in this order)
Fast food worker
Barista
Shelf Stacker
Makeup artist
Mechanic
Chef
Shoe Shiner
Screenprinter
Photographer
Hairdresser
Wood carver

storyboard ideas

I am planning out what is going to happen in the animation. My main way of doing this is going to be through metamorphosis. I have quickly drawn out the order of which I am going to animate the sting.

I will start off introducing Sennett and his life as a musician before he got sick, then I will introduce the idea of his writing about craft and stress that craftsmanship is for "everyone". 

I will then begin introducing professions and showing how you can be a craftsman within these professions (especially professions that you wouldn't expect).

I will show someone dropping a chip out of the fries carton then putting it back in,

I will show someone crafting an exciting shape in the milk of the latte,

A shelf stacker making sure all the labels are all facing the front,

etc

Brief plan for my opening sequence

I intend to produce...

A 40 second sting introducing a documentary on Richard Sennet's life particularly focussing on his most notable book 'The Craftsman' and the themes within this book. I have chosen to make it this size as it seems relevant to the information that i want to portray. 

The content will focus on...

The content of this will focus on Sennet's life, traditions and passion for work, how every class and every profession has a 'craft' 

I will be aiming to communicate...

I aim to convey a sense of intrigue into watching this documentary and finding out more about craft, I aim to communicate an excitement to find out more about Sennett himself. 

Quotes I will include will be:
"Every person can be a craftsman, they just have passion for their work" "EVERYONE"

'Pleasure in the job puts perfection in the work'

 “Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake.” 

To an audience of...

This documentary will be aimed at Richard Sennett fans, people who are interested in craft, people who are interested in social issues regarding motivation in the workplace and having a passion for your work.  

I am going to make my animation out of multimedia. A mix of hand drawn, digital and collage. I feel that this will be suited most to my way of working and will also be time efficient.

I am very interested in the work of Matthew Young- he used a mix of media and doesn't constrain himself to a particular 'style'

The context my product will exist in will be for a TV advertisement. 

Inspiration

http://www.shortoftheweek.com/2009/03/27/paul-rand-film/

http://mymymy.co.uk/animations/

http://vimeo.com/16715628

Save the children : 5 things- brief analysis

5 most important words:
1. motivate
2. read
3. dads
4. children
5. resource

5 most important considerations:
1. audience
2. fulfilling the 'mandatory requirements'
3. format
4. including information/statistics
5. does it fit with the 'read on get on' campaign

5 related products:
1. campaign
2. badges/products/tees/pens to inspire
3. posters
4. books
5. advertisements

5 related places:
1. tv/ the internet
2. social centres- creche, village halls etc
3. library
4. children play centres/classrooms
5. government/council run buildings and areas- e.g. a job centre

Chosen Brief

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/save-the-children Save the Children To what extent will the briefs allow you to your criteria for success within the module This brief will help me to gain exposure as winning this would be quite a public event. Furthermore, I would gain connections from this 'exposure. To what extent will the briefs benefit you with regards to the benefits of entering competition brief This brief will challenge me to create great work for a large company (and therefore achieve good recognition) compared to creating great work for a small company and achieving little recognition. The opportunities are usually better with competition briefs, the pay is usually better for live briefs. Any problems that you can foresee with the briefs in relation to the issue discussed in the session. Problems: What is it asking me to do about it? Creat What is the brief trying to achieve? To get Dads to increase home reading- at least 10 minutes per day. Who will benefit? Children What is the message? Reading is important Who is the audience? Parents/guardians, particularly fathers. How will the message be delivered? Through a paper resource Can you foresee any problems in responding to the brief? This brief will needed to be handled sensitively. It will need to be targeted towards fathers but communicate that it is for children and continue with the 'Read on. Get on' campaign.

After Effects Computer workshop

Here are a few of the techniques that I learnt in the After Effects computer workshop. The workshops have been really useful and have really helped me to understand the software. 

auto orient:

Parent layers:

Layer masks and effects:

Hold layer, ease in, ease out and ease ease functions:

Peer Review Session

Reflects the theme of craft- there is a sense of creativity
 Consideration of textures Tactile
 Coloured pencil works really well Definitely works well with the theme- i could look into pattern and unexpected ways of showing objects. Very experimental, lots of textures, colours and line.

 Theme: Effort and time going into something Making something from nothing Could look into Noma Bar- ordinary object being turned into something else. Metamorphasis?

Project proposal: Moving pictures

I intend to produce...

A 30-60 second sting introducing a documentary on Richard Sennet's life particularly focussing on his most notable book 'The Craftsman' and the themes within this book.

The content will focus on...

The content of this will focus on Sennet's life, traditions and passion for work, how every class and every profession has a 'craft' 

I will be aiming to communicate...

I aim to convey a sense of intrigue into watching this documentary and finding out more about craft, I aim to communicate an excitement to find out more about Sennett himself. 

'Pleasure in the job puts perfection in the work'

To an audience of...

This documentary will be aimed at Richard Sennett fans, people who are interested in craft, people who are interested in social issues regarding motivation in the workplace and having a passion for your work. 

Studio Brief 3 Project Proposal: Printed pictures

I intend to produce...

I intend to produce a concertina book with the imagery of many people doing their own 'craft'. I want it to be almost a panorama of a landscape (I imagine a bit like wheres wally or the image below) where it is full of lots of people doing their job. 

I also intend on creating a screen printed product- (either a screen printed bag or a wrapping paper) with tools of craft detailed with most likely in a repeated pattern. 

The content will focus on...

Richard Sennett said in his books that everyone is a craftsman in their own right, whatever their job, they can be a craftsman in it. So it will be a panorama of people loving their job- hairdressers, shoe makers, street food people, bin men etc. 

"Pleasure in the job puts perfection in the work"- Aristotle

I will be aiming to communicate...

The idea of craftsmanship, having a love for your job whatever it is and almost encourage people to have a passion for whatever job they have.

To an audience of...

The audience will be people who like screen printed products, illustrators, people who are interested in craft, and also Colour May Vary visitors.

Studio Brief 3 Printed Pictures Proposal Review- As informed by my peers

The general feedback that I got from the group was that my proposal was 'lovely'. They said that it was a really interesting idea and felt that I had considered it really well. A strength of mine was that I had considered lots of different ways of presenting the work regarding the format.

The places that they thought needed further clarification was that I needed to make sure that I chose 1 thing to focus on in terms of the workload that would be produced if i chose to definitely make a printed product as well as the concertina book. Something else that I was told was to make sure I research the different jobs well so that I can show them in the best representation possible. Also I need to make sure that I consider the paper and colour; my peers really liked the screen printed gradient and said it was definitely something to consider.

Drawn Animation

This is my drawn animation, i'm really pleased with how it has turned out. I realise that that it is quite wobbly at times but I like this and feel that it adds to the hand drawn quality of the work. 

To improve on this, i would like to add in colour and maybe even collage or texture, this would make it much more exciting- especially if it was a 30-60 second animation.

Making this has definitely helped my technical skills; it has helped me to understand animation more deeply and how you need a minimum of 12 frames per second for a smooth-ish looking animation.

Something that I did find very helpful here is that you can adjust on photoshop timeline how quickly you want the progression through frames, the default was set to 0.5 per second but in the end, 0.08 was the optimum speed of frame progression. 

Screenprinting workshop

Below are my positives for the screen printing workshop.

I am creating the background in a gradient colour.

Here is the gradient.

Here is the finished product.

I quite like the outcome that I have produced here. I am a bit disappointed that the colours didn't come out as bright as they should of (i am sure there was too much binder in the paint). The black came out grey but i feel that this was not my fault as it was the workshop staff that measured out the ratios. However I have really enjoyed working with a gradient, i feel that i will definitely consider using this technique in my printed pictures brief. Something else that I think works really well is the repeated pattern- this could work as a wrapping paper or print on a bag or tshirt.

Next time i will definitely measure out my own acrylic/binder ratios so that my black is black and my colour is an optimum brightness! 

Screen printing has been something that I have done for a couple of years now so I didn't really experience many problems. My only problem was that the screen that i was given had a few holes in where I had to cater for this by correctly positioning my positives and taping up the screen once it had been exposed.