Chosen Brief

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/save-the-children Save the Children To what extent will the briefs allow you to your criteria for success within the module This brief will help me to gain exposure as winning this would be quite a public event. Furthermore, I would gain connections from this 'exposure. To what extent will the briefs benefit you with regards to the benefits of entering competition brief This brief will challenge me to create great work for a large company (and therefore achieve good recognition) compared to creating great work for a small company and achieving little recognition. The opportunities are usually better with competition briefs, the pay is usually better for live briefs. Any problems that you can foresee with the briefs in relation to the issue discussed in the session. Problems: What is it asking me to do about it? Creat What is the brief trying to achieve? To get Dads to increase home reading- at least 10 minutes per day. Who will benefit? Children What is the message? Reading is important Who is the audience? Parents/guardians, particularly fathers. How will the message be delivered? Through a paper resource Can you foresee any problems in responding to the brief? This brief will needed to be handled sensitively. It will need to be targeted towards fathers but communicate that it is for children and continue with the 'Read on. Get on' campaign.