The Problems I aim to solve are…..
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That dads are not reading to their children
children from poorer backgrounds are having a bad start in life because of their reading skills
people don’t know the importance and the effect of not reading to children
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In order to solve these problems I will…
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Produce a creative resource that will inspire and motivate our target audience of dads to read to their children for just 10 minutes every day.
Create something that appeals for particularly dads to read- it will be childlike but not childish.
create something that engages and persuades people to read more
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I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)
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“For our poorest children, reading well is their best route out of poverty: they do better at school, better in the workplace and are better placed to give their own children the best start in life.”
10 minutes of reading a day can make a massive amount of difference
If you don’t read to your child by the age of seven, you child will be over a year – 13.1 months – behind those who were read to daily at the age of seven.
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To an audience of ….. (name 3 characteristics)
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“Dads – mainly those with children under 11 and particularly those in low-income families (C2DE socio groups).”
Mums & Guardians
Grandparents, teachers
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