5 most important words:
1. motivate
2. read
3. dads
4. children
5. resource
5 most important considerations:
1. audience
2. fulfilling the 'mandatory requirements'
3. format
4. including information/statistics
5. does it fit with the 'read on get on' campaign
5 related products:
1. campaign
2. badges/products/tees/pens to inspire
3. posters
4. books
5. advertisements
5 related places:
1. tv/ the internet
2. social centres- creche, village halls etc
3. library
4. children play centres/classrooms
5. government/council run buildings and areas- e.g. a job centre
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