Brief 2

Brief 2:
Penguin Book Covers
Re design the book covers for the Penguin design award. Select 2 covers, design them and submit them.

"Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon."

The winning design will need to:

• have an imaginative concept and original interpretation of the brief 
• be competently executed with strong use of typography 
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops

Copyright must be cleared for all images used in your cover design

Product:
Book cover

Tone of voice:
Suited to the book

Audience:
Must appeal to contemporary readership

Context:
Bookshops, online marketplace

Mandatory Requirements:
Clear of any copyright infringed material

Deliverables:
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template 
(B format, 198mm high x 129mm wide, spine width 10mm).